PURPOSE It's all about people and designing pieces with them.
It's about time
There are profound challenges in how we experience digital and physical worlds. Broken systems that frustrate rather than excite. Interfaces that exclude rather than embrace. Technologies that isolate rather than connect. Products that lack humanity.
My work focuses on discovering how people interact with different systems in the digital and physical world, uncovering the stories within. I talk with people and learn from them. Their behaviours, emotions, and unheard needs. By translating these insights into design, I construct experiences that excite people.
A single partner platform answers rapid pipeline growth and expansion into new therapy areas, while also strengthening engagement with Health Care Professionals and Key Opinion Leaders.
The Fredrika Bremer-Förbundet website redesign highlights the potential of human-centred design to boost engagement for an organisation working towards gender equity and those who want to support them.